Meet Shonta Watson: The Visionary Behind the Art & Inspiration 💖

Shonta Watson is the creative force behind ASPIRE By Tay Creations, a brand born from her passion for inspiring others through art and storytelling. Since its start in 2014 with custom hats, T-shirts, and sneakers, Shonta has used the acronym A.S.P.I.R.E.—“A Sistah Providing Inspiration, Realness, and Empowerment”—as a guiding principle. Her journey led to the creation of Shea Buttah and The Herbal Kids, characters that blossomed into children’s books like Shea Buttah’s First Day of School and Herbal Affirmations. Under Shonta’s vision, ASPIRE By Tay Creations has grown into a vibrant collection of handmade products that spark joy and purpose for people everywhere.